Hello! I'm Sophia (aka Phia), founder and owner of Phia Louise. We are an online clothing boutique focused on bringing you the best styles, whatever the occasion. We believe that looking great shouldn’t be complicated. Our mission is to bring accessible, stylish pieces to everyday people who want to feel confident without the stress of knowing all the trends.

Whether you're building your wardrobe from scratch or just looking to refresh your look, we curate collections that make it easy for you to find pieces that suit your taste and lifestyle. Our focus is on offering stylish, versatile, and high-quality clothing that takes the guesswork out of fashion. Welcome to a world where great style is simple!

The name Phia Louise comes from me, Sophia Louise Frasca. Every since I was a little girl, I had always been referred to as "phia" from family and friends. Over time, and as I came into my true passions in life, I noticed there was no other name that best suited my business than that.